Our Story: Beauty Born from Resilience

 

 

 

 

GLAAM Cosmetics was founded by Jeddie Carnes, a self-taught and certified makeup artist whose journey in beauty began as a means of survival. After enduring a two-year abusive relationship, Jeddie learned to cover her bruises and scars with makeup while working in corporate America. Every day, she reapplied foundation and concealer—not just to hide the physical wounds but to reclaim her confidence and dignity.

What started as a necessity became a passion, and that passion turned into a ministry. Jeddie realized that makeup had the power to do more than enhance beauty—it could restore, heal, and empower. This revelation led to the birth of GLAAM Cosmetics, a brand dedicated to women on the go and women of restoration, offering high-quality, long-lasting, transfer-proof makeup designed to withstand every moment of life—eating, drinking, and even kissing—without fading.

Our Ministry: Empowerment Through Beauty

GLAAM Cosmetics is more than a beauty brand; it’s a movement—a mission of restoration, confidence, and self-expression. Through partnerships with Kings Ranch Home and YWCA, we provide beauty education and empowerment programs to survivors of domestic violence, helping them reclaim their confidence through makeup.

With GLAAM University, we teach everyday women how to perfect their makeup skills—whether for self-care, professional growth, or artistry. And with the GLAAM Mobile, we bring beauty services directly to women who need them most—because every woman deserves to feel seen, valued, and unstoppable.

Our Commitment to You

At GLAAM Cosmetics, we create vegan, cruelty-free, self-setting, transfer-proof, and high-performance beauty products that celebrate strength, resilience, and self-love. Whether you’re balancing a busy life or rebuilding from the past, our mission is to equip you with beauty that lasts—so you can step into every moment boldly, beautifully, and unbreakable.

💄 Join the Movement. Become a GLAAM Girl.