“Loving Red” Velvet Matte Liquid Lipstick

Loving Red is a true, bright red liquid lipstick — no orange tilt, no berry undertone. The classic red lip every woman should have at least one of. The shade your grandmother would approve of and your friends will steal.

The Vibe: Wedding guest. Power lunch. Any time you need to feel like the main character.

Why it works:

• Universally flattering true red — a long-lasting matte lipstick that works on every skin tone
• Velvet matte finish that stays bold and transfer-proof from morning to last call
• Smudge-proof, kiss-tested liquid lipstick formula
• Vegan • Cruelty-Free

Whether you're looking for a bold red lipstick for dark skin, a transfer-proof red matte lip, or simply the most classic red lipstick you'll ever own — Loving Red delivers.

Pair with: Khol Lip Pencil in "Spice" or "Cabernet" to keep the color sharp all night.